Introduction of the Godfrey M. Hochbaum Distinguished Lecturer,
Professor Patricia King, by Carol W. Runyan, September 10, 2002

I am very pleased to see you all here and to have the opportunity to introduce the 2002 Godfrey M. Hochbaum Distinguished Lecturer, Professor Patricia King. 

Before I introduce Professor King, however, I would like to tell you about the lectureship and about Dr. Hochbaum in whose honor this lecture is given each year within the Department of Health Behavior and Health Education by an individual selected because of his or her cutting-edge contributions to public health. 

Dr. Hochbaum, was an important and enduring figure in the field of health behavior and health education.  Dr. Hochbaum’s distinguished career in public health began in 1952 at which time he was hired as one of the first social scientists in the US Public Health Service. – he was a social psychologist.  During his 20 years at the Public Health Service he was Director of the Office of Social and Behavioral Sciences and later Director of the Office of International Health Research during which time he coordinated research on health care utilization in seven countries.  

What Godfrey was most well known for, however, was his creation of the Health Belief Model – a behavioral science theoretical framework for understanding why individuals engage (or don’t engage) in health promoting behaviors. He developed the model in the late 1950’s in trying to solve the problem of getting people to avail themselves of tuberculosis screening. The model, though modified slightly over the years, remains an important tool for organizing health education programs throughout the world and as a basis for much health behavior research. 

In 1972, Dr. Hochbaum came to UNC to our expanding Department of Health Education to provide scholarly leadership.  During his 16 years as a full time faculty member and in his last decade as an Emeritus Professor, he remained active in the field and the department – participating in occasional classes.  He is widely recognized as one of the most significant leaders in the history of modern health education research and practice. His scholarly work spanned numerous health issues, and was always at the interface between theory and its practical applications.  He had a particular knack in his research, writing and teaching, for challenging assumptions and looking at problems in new and imaginative ways.  

Though he has been honored in numerous ways over the years, including with several of the highest awards in the field of health education, and a distinguished writing award for his translation of scientific information to lay audiences, we are pleased at UNC to be able to honor him every year with this lecture.  

The lectureship pays tribute to Dr. Hochbaum’s  many contributions to the field as an innovator and leader by inviting a speaker at the cutting edge of his or her field, who shares Dr. Hochbaum’s ability to stretch our thinking about important public health and behavioral science issues.   

Now to today’s speaker…  I’m very pleased to introduce our distinguished speaker -- Professor Patricia King, JD. holds her law degree from Harvard and is Carmack Waterhouse Professor of Law, Medicine, Ethics, and Public Policy at Georgetown University. She also is Adjunct Professor in the Department of Health Policy and Management Johns Hopkins University in Baltimore. 

Professor King has a rich history of work in law and public policy. Prior to joining the faculty at Georgetown, she was Deputy Director of the Office of Civil Rights and Special Assistant to the Chairman of the EEOC.  She also served as a Deputy Assistant Attorney General in the Civil Division of the Department of Justice. 

          She is also a member of the American Law Institute and the Institute of Medicine, a Fellow of the Hastings Center, and a Senior Research Scholar at the Kennedy Institute of Ethics.  Her work in the field of bioethics has included service on the HEW-Advisory Recombinant DNA Advisory Committee, the President’s Commission for the Study of Ethical Problems in Medicine and Biomedical and Behavioral Research, the National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research, and the Ethics, Legal, and Social Issues Working Group of the Human Genome Project. 

          Professor King is co-author of Cases and Materials on Law, Science, and Medicine.  She is a board member of the Hospice Foundation, the National Partnership of Women and Families, the Henry J. Kaiser Family Foundation, and serves as Chair of the Board of Trustees of Wheaton College. 

She also teaches a Law School course on Family Law and offers a seminar in Law, Medicine, and Ethics.  And she grades ALL their papers herself! Her website lists the following topics as areas of expertise: biomedical ethics, genetics and ethics, adoption law, surrogate motherhood, fertility issues, organ transplantation, abortion and genetic engineering – all of which are difficult, timely, and controversial topics. 

          I think it is very fitting that she be this year’s Godfrey M. Hochbaum Lecturer, at a time this University is launching new initiatives in genomics and begins to grapple with many ethical and policy issues at the interface of genetics and public health.  Her work exemplifies the cutting edge inquiry that Dr. Hochbaum’s did as well.  Please join me in welcoming her.